Invest in Interactions

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People don’t just buy things any more.

Nope.

We buy ideas, relationships, and feelings attached to products or services.

I don’t get my hair done at just ANY salon. I trim my long locks by going to see Sam – the one hair dresser who I feel understands my personal style and therefore my hair.

I won’t buy my cards for special occasions at any old card stand. My pick is Carrier Budge Cards created by friend and fellow entrepreneur Holly Main. Her witty humor is infectious enough to put a smile on my face (and on the faces of my card recipients!)

Oh, and I can’t fathom getting my gluten-free cooking lessons from anyone other than my fabulous cousin Rossanna DeAngelis of  Chili and Fennel who I know puts her heart and soul into every dish she creates.

Not to mention the tickets I bought for a dance show my amazing adopted sister is performing in [check out "WEIGHT" because it's going to be fabulous!]

You get the point, right?

How many times have you gone out of your way to purchase something simply because you’ve built a trusting relationship with a person who has sold you on their product?

I think it’s time to re-focus on people and relationships and not just sales.

If I’m sold on you, then there’s a 90% chance I’ll be sold on your product or service.

At the end of the day, we’re all selling something. It’s how you make the sale that’s important.

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Tagged as: Advice, business, People, Relationships